Small business. Better systems.
Run a smarter business.
Keep it human.
208Werx builds intelligent systems around your business that handle repetitive work, connect your tools, and show your people where their attention matters, so your team can spend more time taking care of customers.
Built in Boise · You'll talk with Greg, not a sales bot
The problem we're built against
Nobody wants to talk to another robot.
Neither do we.
Customers are surrounded by chatbots, AI callers, automated emails, and messages pretending to be personal.
208Werx takes a different approach. We automate the work around the relationship, not the relationship itself.
One call, start to finish
Your people stay out front.
A call comes in from Greg Keele. Before anyone picks up, 208Werx assembles his history: customer since 2022, last service March 18, maintenance plan active, previous issue condenser fan. A person answers already knowing who is on the line. After the call, 208Werx summarizes the call, updates the CRM, creates the service request, schedules the follow-up, and notifies the technician.
The customer talked to a person. The person had everything they needed. The busywork disappeared.
The attention layer
Your business doesn't need more notifications. It needs to know what matters.
Most software hands you another dashboard to check. 208Werx handles what it can, and surfaces only what deserves a person. Two states, everywhere:
- Handled
- Work 208Werx already finished.
- Needs you
- A moment where a person actually matters.
Tuesday · 7:14 AM
Morning, Sarah.
Everything routine is handled. These 7 are worth your time.
Call · Anderson Residence
$18,400 estimate, sent six days ago. Viewed four times yesterday. Asked about financing on the first call.
View contextCall AndersonCheck in · James Rodriguez
Normally visits four times a week. Has not visited in twelve days.
Text JamesFollow up · Michael Thompson
Service completed yesterday. The technician marked the experience Excellent.
Send review request
How 208Werx works
Know. Prepare. Connect. Handle.
- 01
Know
208Werx understands what is happening across the tools your business already uses (calls, email, CRM, calendar, forms, payments) and what each thing means: routine, a problem, an opportunity, or something a person needs to see.
- 02
Prepare
When someone needs to get involved, they get the relevant context first. No hunting through systems, no relying on memory, no six open tabs.
- 03
Connect
Your people handle the moments where people matter: the call, the text, the problem, the sale, the relationship.
- 04
Handle
208Werx takes care of the work surrounding them: update the CRM, schedule the follow-up, create the task, send the document, notify the team, record the outcome. Then it gets out of the way.
The clay node is the human step. It is the one 208Werx will never try to take from you.
What we do
Let your systems do the busywork.
Lead management
Never let a good opportunity disappear.
Customer intelligence
Give your people the history and context they need, before they need it.
Sales follow-up
Know who needs attention, and why.
Scheduling & coordination
Automate the logistics surrounding customer interactions.
Internal operations
Eliminate repetitive data entry, updates, reporting, and administrative work.
AI assistance
AI behind your people. Not instead of them.
Who it is for
Built for service businesses. Starting with home services and automotive.
One pattern runs underneath almost every service business. That pattern, not a specific trade, is what 208Werx is built around.
- Lead
- Conversation (a person matters here)
- Appointment
- Estimate
- Service (a person matters here)
- Payment
- Follow-up
- Review
- Repeat
Clay marks the steps a person should own
Home services
The technician gets the history. The customer gets the technician.
Dispatchers, office staff, technicians, and salespeople get better information while 208Werx handles the administrative work around every job.
Automotive
Technology remembers. Your advisor builds trust.
Service advisors walk up with vehicle history, previous recommendations, and declined services already in hand.
Run a different kind of business? If relationships matter and repetitive work is getting in the way, we would still like to hear about it.
Talk with Greg →Who's behind it
Built here. By someone who gets small business.
I'm Greg, and I started 208Werx.
After building and running technology companies in Colorado, I came to Boise looking for something different: a more grounded life, a stronger community, and the chance to make an impact closer to home.
208Werx grew from that same idea. Technology shouldn't replace the people who make small businesses special. It should handle the repetitive work so they have more time for customers, their craft, and their lives outside of work.
208Werx isn't about running a business without people. I'm building it because good people deserve better systems.
Greg · Founder, 208Werx · Boise, Idaho
Design partners
We're looking for three Boise businesses.
We're building the first 208Werx systems inside a small group of Treasure Valley businesses right now.
- One home services company.
- One automotive shop.
- One wildcard.
You'll work directly with Greg. We'll learn how your business actually runs, find where your people are losing time, and build around the way you already work.
When a partner has real numbers, they go here: how much 208Werx handled, how often it asked for a person, how many hours came back. Until then this space stays empty. A made-up number is worth less than an honest blank.
I'm interested →Our approach
We aren't here to replace your team. We're here to make them better.
People are good at
- understanding nuance
- solving unusual problems
- building trust
- taking care of customers
Systems are good at
- remembering
- organizing
- monitoring
- connecting
- repeating
People do what people do best. Systems do the rest.
Before / after
Automation shouldn't make you less personal.
Before 208Werx
Sarah spends her morning updating the CRM, checking yesterday's voicemails, sending appointment reminders, hunting for missing paperwork, re-checking old estimates, creating follow-up tasks, and moving information between systems.
Sarah spends her day serving the software.
With 208Werx
Sarah starts her morning with one line: Morning, Sarah. 94 routine actions handled. These 5 are worth your time. Sarah calls five people.
The software serves Sarah.
208 · Boise, Idaho
Built in Boise.
208Werx builds modern business systems for the contractors, shops, service businesses, and growing companies that make the Treasure Valley work.
Technology is changing quickly. What makes a great local business hasn't.
- Know your customers.
- Do great work.
- Keep your word.
- Take care of people.
We'll make everything around that easier.
What's getting in the way of your people doing their best work?
Show us how your business works today. We'll find the repetitive work, disconnected systems, missed opportunities, and unnecessary administrative tasks. Then we'll show you what could work better.
No AI pitch. No technology lecture. Just Greg, and a conversation about your business.